Flyweight Films » Commercial films

What if advertising stopped working?

Chris Frampton — Mon, 26 Jan 2009 13:36:26 +0000

Advertising is changing, even if advertisers aren’t. How do you help people share brands, products and ideas without advertising? Do you learn to lie better? Or do you simply stop lying? Ask yourself without advertising, what’s left of your product or service?

This short commercial wonders what the world would be like if traditional advertising stopped working. Here’s a hint — it would look a lot like the world we’re living in right now.

Honda motorcycles: Troy: Why do you ride?

Chris Frampton — Mon, 26 Jan 2009 13:27:26 +0000

This is part of a series of documentary-style vignettes on motorcycle riders done for Honda as part of a presentation.

The goal of the vignettes is to allow people from all walks of life to talk honestly about why they ride motorcycles.

Part commercial documentary and part market research, my insight for Honda was that given no direction motorcycle riders were going to talk exclusively about the experience or riding, not the technology of the motorcycle.

Honda motorcycles: Why do you ride? (Stuart’s story)

Chris Frampton — Mon, 26 Jan 2009 13:22:14 +0000

This is part of a series of documentary-style vignettes on motorcycle riders done for Honda as part of a presentation.

The goal of the vignettes is to allow people from all walks of life to talk honestly about why they ride motorcycles.

Stuart McRae is a consultant and a brand-new motorcycle rider.

Honda motorcycles: Renée: Why do you ride?

Chris Frampton — Mon, 26 Jan 2009 12:46:53 +0000

This is part of a series of documentary-style vignettes on motorcycle riders done for Honda as part of a presentation.

Renee Wingfield is a retired mother of two who’s been riding motorcycles for years.

The goal of the vignettes is to allow people from all walks of life to talk honestly about why they ride motorcycles.

Pikto is a cocoon for photographers

Chris Frampton — Fri, 23 Jan 2009 16:16:46 +0000

PIKTO is located in Toronto’s historic Distillery District and incorporates a professional digital pro lab with state of the art postproduction workstations, pro studio rental, photography workshops for amateurs and pros alike, stunning custom photobook production, giclee, lambda and piezography printing, a gallery, framing services, and a cafe/retail store staffed by friendly and knowledgeable photo enthusiasts.

PIKTO provides an inviting environment where professional and serious image-makers have easy access to top-of-the-line tools for image creation. At the same time providing a great atmosphere to learn and interact with like-minded professionals, with the ultimate objective of continually evolving and improving the end product of their creative vision.

Staff and owners talk about Pikto’s services and vision, and showcase some of the artwork currently in the Pikto gallery, including work by “Raging Bull” and “Manhattan” unit photographer Brian Hamill.