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	<title>Flyweight Films &#187; Commercial films</title>
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	<link>http://www.flyweightfilms.com</link>
	<description>Agile, hard-hitting media production</description>
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		<title>What if advertising stopped working?</title>
		<link>http://www.flyweightfilms.com/featured/advertising-stopped-working/</link>
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		<pubDate>Mon, 26 Jan 2009 13:36:26 +0000</pubDate>
		<dc:creator>Chris Frampton</dc:creator>
				<category><![CDATA[Commercial films]]></category>
		<category><![CDATA[Featured]]></category>

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		<description><![CDATA[Advertising is changing, even if advertisers aren't. How do you help people share brands, products and ideas without advertising?]]></description>
			<content:encoded><![CDATA[<p>Advertising is changing, even if advertisers aren&#8217;t. How do you help people share brands, products and ideas without advertising? Do you learn to lie better? Or do you simply stop lying? Ask yourself without advertising, what&#8217;s left of your product or service? </p>
<p>This short commercial wonders what the world would be like if traditional advertising stopped working. Here&#8217;s a hint &#8212; it would look a lot like the world we&#8217;re living in right now. </p>
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		<title>Pikto is a cocoon for photographers</title>
		<link>http://www.flyweightfilms.com/featured/pikto-cocoon-photographers/</link>
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		<pubDate>Fri, 23 Jan 2009 16:16:46 +0000</pubDate>
		<dc:creator>Chris Frampton</dc:creator>
				<category><![CDATA[Commercial films]]></category>
		<category><![CDATA[Featured]]></category>

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		<description><![CDATA[A short commercial documentary film for Pikto, a cutting edge pro lab and resource center for photographers in Toronto's historic Distillery District. ]]></description>
			<content:encoded><![CDATA[<p>PIKTO is located in Toronto&#8217;s historic Distillery District and incorporates a professional digital pro lab with state of the art postproduction workstations, pro studio rental, photography workshops for amateurs and pros alike, stunning custom photobook production, giclee, lambda and piezography printing, a gallery, framing services, and a cafe/retail store staffed by friendly and knowledgeable photo enthusiasts. </p>
<p>PIKTO provides an inviting environment where professional and serious image-makers have easy access to top-of-the-line tools for image creation. At the same time providing a great atmosphere to learn and interact with like-minded professionals, with the ultimate objective of continually evolving and improving the end product of their creative vision.</p>
<p>Staff and owners talk about Pikto&#8217;s services and vision, and showcase some of the artwork currently in the Pikto gallery, including work by &#8220;Raging Bull&#8221; and &#8220;Manhattan&#8221; unit photographer Brian Hamill.</p>
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