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• Posted on: January 26, 2009
• Posted in: Commercial films, Featured
• Running time: 1:14 minutes
• Cast and crew notes:

This is part of a series of documentary-style vignettes on motorcycle riders done for Honda as part of a presentation.

The goal of the vignettes is to allow people from all walks of life to talk honestly about why they ride motorcycles.

Stuart McRae is a consultant and a brand-new motorcycle rider.

Part commercial documentary and part market research, my insight for Honda was that given no direction motorcycle riders were going to talk exclusively about the experience or riding, not the technology of the motorcycle.

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One Response to “Honda motorcycles: Why do you ride? (Stuart’s story)”

1. Watch Shrek says:

   March 2, 2010 at 2:37 pm

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   Reply

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