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January 26, 2009

Honda motorcycles: Troy: Why do you ride?

Honda motorcycles: Troy: Why do you ride?

This is part of a series of documentary-style vignettes on motorcycle riders done for Honda as part of a presentation.

The goal of the vignettes is to allow people from all walks of life to talk honestly about why they ride motorcycles.

Part commercial documentary and part market research, my insight for Honda was that given no direction motorcycle riders were going to talk exclusively about the experience or riding, not the technology of the motorcycle.

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One Response to “Honda motorcycles: Troy: Why do you ride?”

  1. flashrash says:

    This was a great read though! Thanks..

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